A2WG
FUNDRAISING PACK

A practical pack for credible A2WG fundraising.

Use this pack to run a thoughtful, donor-respectful campaign that supports women and girls while representing A2WG well.

1. Start with a clear purpose

Explain that your fundraiser supports A2WG’s work with women and girls across education, health, protection, economic empowerment, leadership, and knowledge-building.

2. Choose a campaign format
  • • Personal milestone or birthday giving
  • • Campus or community fundraising event
  • • Workplace giving or staff challenge
  • • Online peer fundraising or digital campaign
3. Suggested fundraising language

“I’m supporting Aid for African Women & Girls (A2WG), an organisation working to expand safety, opportunity, leadership, and wellbeing for women and girls. I’m inviting you to join me by contributing to this campaign.”

4. Tone and representation

Avoid exploitative or overly graphic framing. Represent women and girls with dignity, clarity, and respect. Focus on agency, outcomes, and credible need.

5. Checklist
  • • Set a realistic fundraising goal
  • • Choose your campaign dates
  • • Share a strong reason for supporting A2WG
  • • Use the A2WG donation page for contributions
  • • Thank supporters and share the outcome